Marketing Strategy Services

Good Marketing Needs a Playbook

Strategy isn’t theory — it’s the framework that guides every move. Like athletes, great marketing relies on structure, timing, and focus. With a playbook in hand, your marketing knows what to do, when to do it, and how to do it with purpose.

The playbook gives you:

Clear priorities that keep you focused

A logical sequence that makes sense

Discipline to execute without wasted time

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Our Strategy Focus

Our strategies turn goals into clear, actionable plans that perform.

Marketing Campaigns

We create campaign strategies that align with your goals, target the right people, and set a clear plan for execution. With messaging, channels, and timelines mapped out, your team knows exactly how to launch with confidence.

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Marketing Plans

Annual, quarterly, or product-specific, our marketing plans give you clarity, structure, and a path forward. Prioritize what matters and sequence the right tactics to hit your goals.

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Marketing Campaigns

We develop campaign strategies that align with your goals, target the right people, and deliver measurable outcomes. From launch to performance review, we lead the full process.

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Marketing Plans

Annual, quarterly, or product-specific, our marketing plans give you clarity, structure, and a path forward. We help you prioritize what matters and sequence the right tactics to hit your goals.

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Where Strategy Takes Shape

We work closely with your team to uncover what’s most important and where the biggest opportunities lie. From there, we develop a tailored plan that’s ready to execute, adjust, and scale.

Clarify Goals & Challenges

We align on what success looks like and identify where your marketing may be stuck or scattered.

Build the Strategy

We craft the campaign or plan, from big-picture goals to tactical execution steps.

Guide Implementation

Whether we execute or support your team, we stay involved to ensure the strategy turns into action.

Clarify Goals & Challenges

We align on what success looks like and identify where your marketing may be stuck or scattered.

Build the Strategy

We craft the campaign or plan, from big-picture goals to tactical execution steps.

Guide Implementation

Whether we execute or support your team, we stay involved to ensure the strategy turns into action.

A photo of the outside of Ruthmere Museum

What Strategy Looks Like in Action

Ruthmere turned to us for a plan to strengthen its reach and grow its audience. We created a strategic roadmap to grow attendance by more than 80% in the next 3–5 years, backed by clear steps to make that vision achievable.

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What Our Clients Say

J2 did a fantastic job with our branding and web design. The team is very talented, professional, and fun to work with. Would highly recommend.

Riley Ellingson

Co-Founder & CEO, Hearsight

Love working with the team at J2 Marketing! They jump right in, listen closely, and bring fresh, creative ideas that fit our nonprofit budget.

KJ Mapes

CEO, REAL Services

The team at J2 marketing has been a pleasure to work with. They have done a great job of helping us direct our advertising.

A-1 Concrete Leveling

What J2 delivered was so much more than just a beautiful website. They helped us create a platform that builds trust and relationships through clear, streamlined design and messaging.

Remington Geans

Vice President, Robert Geans Corp.

High quality work from very attentive and caring staff. Great local resource for our community and partner for organizations and businesses

Jason Critchlow

Portage Township

They didn’t just design, they listened to us and that made all the difference. J2 took the time to hear our heart behind the event and offered expert guidance on how to visually communicate our message with clarity and impact.

Seianna McCray

Director of Operations, Transformation Ministries

Awesome team that produces awesome work. What more is there to say?

Marshall Stutzman

Marketing Director, Firefly Integrations

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Need a team? Let’s talk about how we can make it happen.

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Explore

See how we’ve helped brands like yours connect with their audiences. Explore our recent work and discover what’s possible.

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