Opportunity:

The client needed a way to express their mission and needs for an upcoming fundraising event. They wanted a solution that would convey this message as well as ultimately increase donor support and funding.

Solution:

J2 Marketing provided CAPS with a brand awareness video, and event capture for their fundraising event. The CAPS brand awareness video gave them a platform to share their mission, passion, and heart authentically. By conveying this message, they were able to strengthen their ask for support and expand their donor base significantly. The stories that we were able to craft in video format were strategically aimed at amplifying their fundraising efforts and effectively delivering sentiments and messages that would otherwise have never reached so many people. Now equipped with the event recap content they are able to largely broaden their messaging and influence. The recap content can also be utilized for next year's event promotion and programming.