Marketing Research Services | J2 Marketing

Actionable Research That Fuels Smarter Strategy

Through our analytics company, Thrum Analytics, we uncover insights that guide bold, confident marketing moves. It's research built for marketers who need clarity, not just data.

View Thrum Analytics' Website

Move With Purpose

In a crowded, fast-moving market, guesswork is too expensive. Real growth comes from knowing your audience, your competitors, and your position before you act. That’s what research delivers. It’s the clarity that sharpens your message, focuses your spend, and keeps you ahead.

Cut through the noise with messaging that resonates

Target with precision & eliminate wasted spend

Invest with confidence by validating before you scale

Adapt faster to markets, preferences, & platforms

A woman with her tablet, smiling

The Foundation of Smarter Marketing

From audience behavior to brand positioning, our research gives you the clarity to move forward with purpose. These are the key areas we explore to shape stronger marketing strategies.

Audience Insights

Learn what your audience really wants, how they think, and what drives them to act. These insights help you build messaging that actually resonates.

Ready to learn more? Let's talk.

Brand Perception

Get a clear picture of how people currently see your brand. Use that insight to reinforce strengths, address gaps, and realign your story.

Ready to learn more? Let's talk.

Competitor Landscape

See what your competitors are doing, where they’re strong, and where you have room to outmaneuver them.

Ready to learn more? Let's talk.

Market Positioning

Understand how you stack up in the marketplace. Learn how to carve out a space that’s both relevant and defensible.

Ready to learn more? Let's talk.

Message Testing

Before you launch a campaign or rebrand, we test your messaging to find out what sticks, what confuses, and what moves people to engage.

Ready to learn more? Let's talk.

Custom Data Collection

Have a specific challenge or blind spot? We design custom studies to get the answers you actually need. No fluff, just facts.

Ready to learn more? Let's talk.

Audience Insights

Learn what your audience really wants, how they think, and what drives them to act. These insights help you build messaging that actually resonates.

Brand Perception

Get a clear picture of how people currently see your brand. Use that insight to reinforce strengths, address gaps, and realign your story.

Competitor Landscape

See what your competitors are doing, where they’re strong, and where you have room to outmaneuver them.

Market Positioning

Understand how you stack up in the marketplace. Learn how to carve out a space that’s both relevant and defensible.

Message Testing

Before you launch a campaign or rebrand, we test your messaging to find out what sticks, what confuses, and what moves people to engage.

Custom Data Collection

Have a specific challenge or blind spot? We design custom studies to get the answers you actually need. No fluff, just facts.

Where Execution Begins

Step 1

Start with Strategic Alignment

J2 works with your team to clarify your business goals and define where clarity is needed most.

Step 2

Co-Design the Research Plan

Thrum partners with your team to craft the questions, select the right methods, and shape a plan tailored to your objectives—with your approval at every step.

Step 3

Gather Data, Surface Insight

Thrum executes the research with precision, collecting and analyzing the data that will shape your marketing direction.

Step 4

Research Seamlessly Integrated Into Strategy

With insights in hand, J2 reconnects the dots, using the results to shape your messaging, targeting, and campaign approach.

Start with Strategic Alignment

J2 works with your team to clarify your business goals and define where clarity is needed most.

Let the Experts Design the Research

Thrum leads the research design process, crafting the questions, selecting the right methods, and setting a plan tailored to your objectives.

Gather Data, Surface Insight

Thrum executes the research with precision, collecting and analyzing the data that will shape your marketing direction.

Research Seamlessly Integrated Into Strategy

With insights in hand, J2 reconnects the dots, using the results to shape your messaging, targeting, and campaign approach.

Meet Our Research Partner

Thrum Analytics is J2’s trusted research arm, an expert team built for speed, precision, and real business impact. They specialize in executive-level insights without the bloat of traditional research firms.

View Thrum Analytics' Website

Partnerships That Perform

Real feedback from brands we've helped grow, evolve, and win. Our work speaks for itself, but they say it even better.

J2 did a fantastic job with our branding and web design. The team is very talented, professional, and fun to work with. Would highly recommend.

Riley Ellingson

Co-Founder & CEO, Hearsight

Love working with the team at J2 Marketing! They jump right in, listen closely, and bring fresh, creative ideas that fit our nonprofit budget.

KJ Mapes

CEO, REAL Services

The team at J2 marketing has been a pleasure to work with. They have done a great job of helping us direct our advertising.

A-1 Concrete Leveling

What J2 delivered was so much more than just a beautiful website. They helped us create a platform that builds trust and relationships through clear, streamlined design and messaging.

Remington Geans

Vice President, Robert Geans Corp.

High quality work from very attentive and caring staff. Great local resource for our community and partner for organizations and businesses

Jason Critchlow

Portage Township

They didn’t just design, they listened to us and that made all the difference. J2 took the time to hear our heart behind the event and offered expert guidance on how to visually communicate our message with clarity and impact.

Seianna McCray

Director of Operations, Transformation Ministries

Awesome team that produces awesome work. What more is there to say?

Marshall Stutzman

Marketing Director, Firefly Integrations

START

Need a team? Let’s talk about how we can make it happen.

Explore

See how we’ve helped brands like yours connect with their audiences. Explore our recent work and discover what’s possible.

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