Robert Geans Corp.
Awards:
Awwwards Nomination x1Summary
We Turned Robert Geans Corp. into the Area’s Most Attractive Concrete Installer
Web
Category:
Industrial
Date:Jun 14, 2023
How We Turned Robert Geans Corp. into the Area’s Most Attractive Concrete Installer
Year
2023
Role
Strategy, UX/UI Design, Web Development, SEO
Stack
Next.js, Sanity.io
Opportunity
Robert Geans Corp. needed an updated web presence that matched the quality and professionalism they are known for in the community.
Innovations
Next.JS-based site with a fully customized CMS buildout. Refreshed information architecture for more intuitive customer journeys. Created an efficient sales & recruitment lead-generating tool.
Solutions
The redesigned website streamlined the user journey and presented Robert Geans as the most credible in their competition. The bold design further called attention to their brand and the persona they wanted to communicate. Leads were generated for client work and employment for RGC.
"We’re working on a project for a car wash. The original general contractor pulled out, leaving the project unfinished. The client, who’s located near Hammond/Gary, searched online for concrete companies in the area. He told us, "You guys were the only website that looked like you actually knew what you were doing." We successfully completed the initial $75,000 project, and now it’s growing into a $308,000 project. J2's ability to make the client feel comfortable is amazing. I’m glad we’re able to collaborate."
Remington Geans, Project Manager
"We have received nothing but raving reviews on the website. We actually just had someone see one of our trucks at a stop light and thought, ‘Wow, that looks like a great company to work for.’ So he took a picture of the truck and Googled us when he got home and filled out an application, and now he is a part of the RGC team. But it was so refreshing to know that when he got on the website, it was not embarrassing for us but something we were proud of. So thankful for the J2 Family."
Remington Geans, Project Manager
Stats
Total Users:
(1 month after launch)
Users per day:
(1 month)
Web traffic:
(2 months)
More
