Opportunity

The Yard aimed to establish an identity that embodies its mission of filling a unique gap in the South Bend area. As a family-friendly venue, The Yard offers more than a bar or restaurant—it creates a dynamic, welcoming environment for all ages.

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Solution

The Yard's visual identity features a bold, clean wordmark that is easy to read and visually striking. The color palette incorporates shades of green to reflect the outdoor theme, complemented by vibrant, punchy colors that evoke energy and youthfulness. A playful gnome mascot logo adds a whimsical touch, enhancing the brand's approachable and family-friendly personality.

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