The Garage
+ J2 Marketing
The Garage
Successful Statistics
Client
The Garage
Role
Branding

A brand refresh for the coolest arcade bar in town.

Opportunity

The Garage needed a refreshed brand identity to better reflect its unique blend of nostalgic arcade games and modern bar atmosphere, aiming to attract a diverse clientele and foster a sense of community.

Solution

The brand refresh included a revamped logo, updated color palette, and new marketing materials, and a website that captured the fun and vibrant spirit of The Garage. The design emphasized a retro-modern fusion, making it appealing to both nostalgic gamers and new visitors. Enhanced digital presence with a user-friendly website and engaging social media content helped in reaching the target audience.

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Innovations

Introduction of a retro-modern aesthetic, streamlined brand elements, and cohesive visual identity that enhances both in-person and online experiences.

The brand refresh not only revitalized the visual identity but also reinforced The Garage’s position as a local favorite. The cohesive and vibrant brand elements successfully bridged the gap between old-school arcade lovers and the modern bar scene, creating a unique and memorable experience for all patrons.

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"The new brand identity perfectly captures the essence of what we offer – a nostalgic yet contemporary arcade experience. Our customers love it!"

Erik Johnson
Owner, The Garage

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