The Garage needed a refreshed brand identity to better reflect its unique blend of nostalgic arcade games and modern bar atmosphere, aiming to attract a diverse clientele and foster a sense of community.
The brand refresh included a revamped logo, updated color palette, and new marketing materials, and a website that captured the fun and vibrant spirit of The Garage. The design emphasized a retro-modern fusion, making it appealing to both nostalgic gamers and new visitors. Enhanced digital presence with a user-friendly website and engaging social media content helped in reaching the target audience.
Introduction of a retro-modern aesthetic, streamlined brand elements, and cohesive visual identity that enhances both in-person and online experiences.