The Erly
+ J2 Marketing
The Erly Doc
Successful Statistics
Client
The Erly
Role
Strategy, Studio

Opportunity

The Garage Arcade Bar was looking for a way to give back to the music community and to performers who had really made an impact. A goal for the band was the ability to feature what J2 created in their electronic press kit in order to secure performances and other growth opportunities.

Solution

J2 strategized a plan to fulfill The Garage’s altruistic desire and tangibly help The Erly with their growth by creating a short documentary about the band.

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Innovations

J2 Studios plugged into The Erly’s soundboard and multitracked each audio source. Each instrument and vocal was individually recorded to custom mix the audio in the final video. Multiple mics were recording the room tone to mix into the sound to create a full-bodied audio experience.

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