Opportunity

Snoogenbee presented an exciting opportunity to craft a vibrant, playful, and personable brand identity while nurturing a strong sense of community. Our goal was to create a brand that resonates deeply with pet owners, offering a space where they can connect, relate, and feel a true sense of belonging.

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Solution

Building on the existing logo, we shaped a brand tone and voice that speaks directly to the target audience with energy and charm. We incorporated hand-drawn elements throughout to evoke the joy and warmth that pets bring into our lives. The color palette is adaptable, offering both gendered and neutral options, ensuring flexibility across various branding applications.

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