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Nelson’s BBQ, known for its famous Port-A-Pit® chicken, needed a website overhaul to reflect its reputation and simplify the ordering process for large-scale events and catering. They required a digital space that would match the authenticity of their food while modernizing their brand for an increasingly digital audience.
The redesigned website gave Nelson’s BBQ a modern, user-friendly interface that both celebrates its legacy and enhances the customer experience. To make it easier for customers to find Nelson’s, we integrated a calendar and map feature that shows the locations and dates where their Port-A-Pit® will be available. The site’s bold visuals and intuitive layout highlight Nelson’s reputation while streamlining the process for customers to explore catering options and learn more about the brand.
The website was built on the Next.JS platform with a fully custom design and integrated Sanity CMS, enabling streamlined content management. We tailored the design to provide an intuitive and engaging experience for all user types, from casual customers to large-scale event planners and corporate clients. With a focus on simplicity and user-friendliness, the site delivers seamless navigation across all devices.
