Opportunity

A-1 Concrete Leveling, a trusted name in residential and commercial concrete repair, wanted to strengthen its presence in the South Bend market and drive new leads through a modern, professional ad campaign. The local franchise partnered with J2 Marketing to create a full-production commercial that would elevate their brand and help homeowners see concrete repair in a new light.

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Solution

J2 led the concept, scripting, casting, and full-scale production for a high-impact video commercial. The shoot featured professional actors, a full production crew, and was filmed using a newly released Blackmagic cinema camera, the same caliber of equipment used in Hollywood-level filmmaking. This cutting-edge technology allowed the team to capture cinematic visuals and showcase A-1’s expertise with exceptional clarity and polish.

The final commercial aired on local broadcast channels and ran as part of a targeted YouTube advertising campaign, reaching homeowners across Northern Indiana.

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Results

The campaign delivered over 1.2 million total views and more than 558,000 engagements, achieving an exceptional 45.89% engagement rate at a cost of just $0.03 per view. The campaign proved highly efficient—driving awareness and positioning A-1 Concrete as a trusted local expert.

Following the launch, A-1 Concrete Leveling also saw a 30% year-over-year sales increase for June, demonstrating a clear return on their creative investment.

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Innovations

The South Bend commercial set a new creative benchmark for the A-1 brand, combining cinematic storytelling with measurable marketing performance. Its success caught the attention of A-1’s corporate leadership, who have since expressed interest in expanding J2’s creative work across additional franchise locations.

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