Roofing

Marketing for Roofers

Outgrow Your Competition

Stop relying on storm season. Our digital marketing system gives you a steady stream of qualified roofing leads—so you can scale your business with confidence.

End the Feast-or-Famine Cycle

Stay busy in the off-season with a steady flow of roofing leads.

Hands-Off Management

We handle everything—ads, tracking, and optimization—so you can focus on running your crews.

Better Lead Quality

High-intent leads from Google and Meta mean less chasing, more closing.

Data-Backed Results

Detailed reporting and call tracking prove your marketing dollars are working.

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Platforms That Work

Get Found Where Homeowners Are Searching

From Google to Meta, we help your roofing business show up, stand out, and get chosen by ready-to-buy customers.

Google

Be Seen First

We optimize your Google Business Profile and Local Service Ads to dominate local searches like “roofer near me.” Our PPC campaigns target high-value jobs—like roof replacements—to drive more booked calls at a lower cost per lead.

Google Business Profile

Google Local Service Ads

Google Ads

Build Trust in Your Community

Consistent visibility builds credibility. We manage your Facebook and Instagram ads, content, and reviews to keep your brand top of mind and attract referral-worthy leads.

Paid Social Ads

Content & Review Management

Local Engagement Campaigns

Yelp

Be the Roofer Homeowners Find First

We help your roofing company rise above local competition with a smart, steady SEO strategy. Our team handles everything from optimizing your site and creating content to building credible backlinks that keep you ranking and generating calls month after month.

Local Optimization

Blog & Content Creation

Backlink Campaigns

Landing Pages

Turn Clicks Into Calls

We build fast, conversion-focused pages designed for roofing leads. Each one is mobile-optimized and laser-focused on driving calls or form submissions.

Built for Roofing Lead Conversion

Fast, Mobile-Ready Design

Streamlined Tracking Setup

Strategy alone won’t get you across the finish line. D.R.I.V.E.™ is our framework for turning vision into traction. It keeps your marketing aligned, efficient, and built for performance—from first discovery to long-term growth.

Discover

We start by gaining clarity. That means understanding your goals, uncovering audience behavior, and identifying how your brand is positioned in the market.

Roadmap

Next, we build a plan that makes sense. Your roadmap outlines how we’ll engage your audience, sequence the right actions, and move toward measurable results.

Implement

This is where the work comes to life. We develop campaigns, content, and creative that are built for response and aligned with your broader strategy.

Validate

We launch with precision—executing against the plan with full transparency and accountability at every step.

Enhance

Post-launch, we track performance, identify wins, and refine your approach. What works gets scaled. What doesn’t gets smarter.

Discover

We start by gaining clarity. That means understanding your goals, uncovering audience behavior, and identifying how your brand is positioned in the market.

Roadmap

Next, we build a plan that makes sense. Your roadmap outlines how we’ll engage your audience, sequence the right actions, and move toward measurable results.

Implement

This is where the work comes to life. We develop campaigns, content, and creative that are built for response and aligned with your broader strategy.

Validate

We launch with precision—executing against the plan with full transparency and accountability at every step.

Enhance

Post-launch, we track performance, identify wins, and refine your approach. What works gets scaled. What doesn’t gets smarter.

Let’s Talk About Your Next Move

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Partnerships That Perform

Real feedback from brands we've helped grow, evolve, and win. Our work speaks for itself, but they say it even better.

J2 did a fantastic job with our branding and web design. The team is very talented, professional, and fun to work with. Would highly recommend.

Riley Ellingson

Co-Founder & CEO, Hearsight

Love working with the team at J2 Marketing! They jump right in, listen closely, and bring fresh, creative ideas that fit our nonprofit budget.

KJ Mapes

CEO, REAL Services

The team at J2 marketing has been a pleasure to work with. They have done a great job of helping us direct our advertising.

A-1 Concrete Leveling

What J2 delivered was so much more than just a beautiful website. They helped us create a platform that builds trust and relationships through clear, streamlined design and messaging.

Remington Geans

VP, Robert Geans Corp.

High quality work from very attentive and caring staff. Great local resource for our community and partner for organizations and businesses

Jason Critchlow

Portage Township

They didn’t just design, they listened to us and that made all the difference. J2 took the time to hear our heart behind the event and offered expert guidance on how to visually communicate our message with clarity and impact.